Hoodburger

/design intent “Explore nostalgic fast-food establishments to create a hospitality experience for a brand ethos with a cult following.”

Anchored into its first larger tenancy, Hood Burger Inglewood is designed as a tongue-in-cheek take on the 90s drive-through. The intent of the service area was to create a stand-alone container feel within the larger tenancy.

The bulkhead above is entirely encompassed by the hand painted logo and sentimental burger menu imagery, typical of classic fast-food and imperative to Hoodburger’s brand. The space and furniture typology around the kitchen allows for connection to the street and courtyard – traditionally exterior finishes, such as render and lighting tubes are featured internally. Mirror is used to reflect the theatre of the kitchen and bounce around light.

Overall the approach gives the illusion Hoodbuger has always been here in this location. New design elements and acknowledgments to a moment in our collective past.