/design intent “Harness the brands sports-bar approach, giving it a student bent and making way for an authentic American-style establishment in Joondalup.”
Having worked with the brand previously, we understood their industrial guidelines with an American twist. For Joondalup, we expressed this through fully facing the back of the bar with brick, black hot-rolled steel and black formed ply, whilst also adding mesh and steel detailing to connect the design elements.
Timber is a strong element with the venue lined jarrah and spotted gum elements. A large window has been bricked up with the glazing only exposed at clerestory height. Contrasting with the earthy and industrial materials are bright neons in traditional American colours – paired with sporting paraphernalia, UFC references, fluorescent graffiti, Chesterfield booth seating and a raised boxing ring (which can be utilised for Varsity entertainment, such as bands or events & competitions).
Outside, we painted the exterior blue and white, then sanded it back for a distressed look. The overall delivery is authentic and adds to a long line of Varsity establishments, feeling welcoming, lively and full of energy.